A survey by US Bank found that 48% Gen Z Americans find cryptocurrencies more attractive than traditional assets.

Where did these numbers come from?

US Bank, one of the largest financial institutions in the United States, released a survey on September 21, which found that 48% Gen Zs in the U.S. find cryptocurrencies more attractive than traditional assets such as stocks and mutual funds.

This survey reflects a clear picture that the new generation of investors entering the labor market and earning their own income are looking at investing in significantly different directions from their parents.

Why is the number 48% important?

Gen Z is a group that grew up with the Internet, and they've been doing digital business all their lives. The fact that almost half of them are more interested in crypto than traditional assets means that future demand for cryptocurrencies will likely continue to grow as this generation has greater purchasing power.

From the perspective of financial institutions like U.S. Bank, these findings also suggest that even large players in traditional banking are observing new customer behavior and no longer supporting cryptocurrencies.

How did it affect the Thai people?

Although the survey collected data from US users, a similar trend is starting to be seen in Thailand as well. Many new investors are opening portals through Thai the SEC (Thailand) authorized trading centers such as Bitkub and buying and selling for baht ( THB ).

This news has at least two benefits: first, it helps the reader understand that crypto interest among young people is a global phenomenon and not just in Thailand; secondly, traditional banks are beginning to seriously study this group's behavior which could lead to more diversified financial services related to digital assets in the future.

Readers who follow crypto news can read more details at Siam Blockchain.